The Most Often Overlooked Business Promotion Strategy - and Why
John Ohman • March 11, 2020
What do we routinely see as the most often overlooked business promotion strategy?
Social Media? No, this has become the "darling" of SMB promotion. It's free (except for time & effort), arguably very effective, and - well - everyone is doing it!
Perhaps it's generating and managing online reviews? Nope. While this IS an emerging area of very, very high importance (one for which we provide a superb platform) - it's NOT the most obvious and overlooked.
So what is it? Email marketing.
Oh, c'mon - that's so old fashioned! Yes, email marketing has been around awhile. But here's just a few very recent statistics for you to think about:
Email marketing generates a $38 dollar return for every $1 spent.
73 percent of millenials prefer communications from businesses to come via email.
78% of marketers have seen an increase in email engagement over the last 12 months
For a more in-depth look at recent email marketing data, the fine folks at Hubspot have published on this recently. See their article on Email Marketing Statistics
So, why is it overlooked? Usually one (or both) of two reasons - (1) SMB owners may not know HOW to do email marketing, and (2) It can be a lot of time-consuming, hard work. Let us help you with both of these.
First, how about a primer on HOW to do email marketing? We've found a free Email Marketing Crash Course for Beginners
put together by an experienced author. Take an hour or so and read through the course. That will let you know if you want to seriously consider starting email marketing for your business or not.
If it turns out that Email marketing IS something you DO want to undertake, be sure to contact us for assistance. We can:
Recommend the right platform for you to both minimize costs & maximize capabilities.
Help you develop a strategic plan for your Email marketing.
Provide assistance and direction in developing email content & sequencing.
Execute your email campaigns.
We want you to be successful!
