At the risk of copying a popular title, we sometimes choose to "Take the Road Less Traveled". We're not hesitant to do so when we're convinced it provides major benefits to our clients!
Don't get us wrong - Doggone Good Technology doesn't purposely seek out the "road less traveled", but our PASSION for finding the absolutely BEST solution for our clients sometimes takes us off the most commonly used solutions.
A great example is the platform on which we build websites. It would be easy - and very common - to use WordPress. But we don't. Not because WordPress isn't a good platform - we just don't think it's the best. It relies too heavily on ancillary code, such as "plug-ins" to perform many of the tasks you want your website to do. The problem here is two-fold. First, the "library" of available plug-ins is huge, with an incredibly wide variety (both in terms of function and quality) of products that just about anyone can place there for use. Secondly, when these plug-ins need to be updated (as they invariably will), there is some risk that the new code in an updated plug-in will adversely interact with other portions of your existing website. Finally, the platform itself appears to more frequently be the subject security threats than others.
Not to be overly critical, talented web designers & developers can apparently mitigate & minimize these shortfalls. But, on balance, we prefer to work in, and prefer to offer our clients, a website platform that isn't burdened with those potential issues. And, a platform that has performed BEST in Google speed tests and "discoverability" in online search services.
In summary, we're proud to "Take the Road Less Traveled" when it provides tangible benefits for our clients. Stay tuned for Part Two of this discussion when we provide a perspective on another part of our service offerings - namely providing technology-based solutions for business & organization processes & operations. See you then!
