The idea for Doggone Good Technology was born out of my own frustrating experiences trying to operate efficiently during my corporate career. I ran a department with national scope and responsibilities, but like many others, I quickly discovered that big corporations were little more than a collection of small operating units called "departments" or "functions".
Within each of those smaller units there existed the need for technology-driven operational efficiency (AND effectiveness) that just wasn't being met by the IT department of the "big" company. That's because "corporate IT" was focused on complex systems for big companies. As they should. However, the lack of technology resources available to individual departments led to what only can be described as "archaic" operations at the functional level. Communications took the form of long chains of email threads (often with "reply all" messages) that most found unreadable, with no hope of actually finding the information you needed within the convoluted message(s). As for data and factual information, it resided on someone's individual hard-drive and was shared as an attached file that only contributed to the "mystery" of which email contained the most up-to-date version of the data everyone needed.
I saw how incremental gains could be made through collaborative technologies. And, I was even "somewhat" successful in bringing them to certain departments within my "big company". Interestingly, I saw a remarkably similar situation in my small-to-medium-sized businesses (SMBs). They suffered the same inefficiencies as departments within big companies because they just didn't have the awareness of the opportunities to "do more; do faster; do better" that adopting SIMPLE technologies offered.
That was my opportunity. That was my vision. Not for big corporations; but for everyday, local, family-run businesses that are at the heart of our economy.
So, Doggone Good Technology was born. Actually, I started this company several years before I left the corporate world, intuitively knowing that the principles I used in big companies could be transferred to SMBs as well. But I knew that no one (especially SMBs) wanted "complex technology" to solve relatively basic (although IMPORTANT) problems. The solutions (even when tech-based) needed to be simple. Yet, they needed to be effective. They needed to be embraced by everyone; even those not "tech-savvy".
That was the underlying message from our tagline: Simple Solutions - Significant Results.
From the very beginning, I resolved that Doggone Good Technology wouldn't be "just another" Business/Technology Consultant. We would be different - both in its philosophy and approach to service and system development. We would be relentlessly focused on functioning simplicity rather than overwhelming complexity.
In a lean business environment, we knew we couldn't offer bloated processes or unnecessarily complicated products. Every solution we offered would have to clear a high bar of solving a real problem faced by SMBs working in fast-paced environments. If it didn't make work tangibly easier, it wouldn't make the cut.
This commitment to simplicity became part of who we are. We strived to create a service offering that would be "as simple as it should be, but no simpler," favoring clarity over unnecessary frills.
At the same time, I recognized the equal importance of long-term thinking, and long-term customer service. These principles formed the bedrock for Doggone Good Technology as we started putting solutions into the hands of our clients.
As Doggone Good Technology took form, three main value pillars emerged at its core:
(1). Simplicity: Our "Simple Solutions" approach translates into faster onboarding, less training overhead, and higher success rates. By having a narrow focus we avoid the "feature bloat" that plagues so many other technologies.
(2). Affordability: By operating nimbly and eschewing the premium pricing of most competitors, we're able to undercut their costs by as much as 70% while still providing robust capabilities. This allows cost-conscious teams to reinvest in other growth priorities.
(3). Flexibility: We realized early on that no two SMBs work exactly alike. Rather than dictating standardized workflows, our solutions flex to adapt to the needs and processes unique to each customer organization, no matter their industry.
Woven through each of these pillars is our broader commitment to understanding and resolving the real pain points SMBs face in managing their work today.
Building a successful Business/Technology Consultancy from scratch is no small challenge. But our clarity of purpose sustains us daily as we work to make you successful!
Contact us at 678-883-FIDO (3436) or
contact@doggonegoodtech.com
