Taking "The Road Less Traveled" - Part Two

John Ohman • August 18, 2024

Client Value is What Drives Us!

A man and a woman are shaking hands in an office.

In Part One of this topic, we used our Website Development Platform as an example of our approach to providing what we believe is the best possible service to clients. We're not going to compromise what we really believe with sideline issues such as (a) what's easiest for us to use, (b) what makes us the most money, or (c) anything that simply isn't in the best interest of our clients.


We're also smart enough to recognize when we're not smart enough! It's pretty simple - if we can do it, we'll recommend what we think is best for you regardless of anything else; if we have doubts about our own ability to provide you with the best solution, we'll refer you elsewhere. Either way, we want what's best for you!


We assess and provide technology-based solutions for improving business and organizational operations. We're certainly not alone in this space - many folks can provide you with technology-based products or services for your business. Our focus on individual client situations & needs tends to take us down "the road less traveled" here too. 


Simply stated there are two ways to do this - either make the client fit the tools or make the tools fit the client. And while it should seem obvious that the latter is preferred, it's often "the road less traveled".


Many technology vendors represent software or program "solutions" for the most common needs of SMB clients. And, they're more than happy to provide you with "their solution" to "your problem". It doesn't matter what your business or organization's true needs are, they've got an "off-the-shelf" product for you. Quick answers followed by equally quick product/service recommendations are usually a sign that you're dealing with a "sales" vendor rather than a "solutions" provider. Common recommendations come in the form of:


  • Customer Relationship Managers (CRM),
  • Project & Task Management Software,
  • Learning Management Systems (LMS),
  • File & Information Managers, Human Resource Management Systems,
  • Etc, etc, etc.


In each category there are 100s to 1000s of individual software solutions - each having their advantages, disadvantages, costs, and, as a consequence, value. 


However, they all share a few things in common:


  • They each provide a comparatively narrow solution to a single functional area.
  • They each have their own degree of flexibility vs limitations in customization to your unique way of working.
  • They each require their own training to familiarize users with their individual "systems".
  • They don't "talk" (share information & data) with each other.


Our "road less traveled" approach thinks - and stands by - the idea that there's a better way! First and foremost, we consider every client and their business or organization as a unique situation; with unique needs. We start every new client encounter with a detailed discussion of what your business or organization is all about. What do you do? How do you do it? What are your "pain points"? This approach gives us the baseline knowledge to "dig deeper" into understanding your unique situation - and, helping to solve your problems.


Our experience tells us that trying to solve your individual needs with individual, narrow-scope, commercially available "solutions" only works in rare situations. Ultimately, it's far better to step back, take a broader look, and develop a solution that actually solves both your present and, potentially future needs!


That's why we've developed a platform that both be customized to your needs and, be used to solve any number of "pain points" all the while minimizing any additional training needed - because it's built on the same platform!


Want to know more? Stay tuned - we plan on an entire series of articles to help you both understand and assess your needs.


Especially, look for our "FIDO" program to be unveiled later that will bring it all together.


For you.


Uniquely!

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